Data, insights, and guides for hockey players and retailers.
The average ecommerce store loses 70% of shoppers before checkout. For hockey retailers selling $300 sticks, that number is even higher. Here is what is driving abandonment and how discovery tools change the outcome.
The StickMeta catalogue shows elite sticks average just 20 grams lighter than performance sticks. The weight ranges overlap across 157 grams. Here is what the data actually shows.
Most hockey retailers optimize checkout when the real problem is discovery. The customers who know what they want will convert anywhere. Here is where you are actually losing sales.
The performance tier averages just 20 grams heavier than elite and costs $130 less. Here is what the data actually shows about stick weight, shot speed, and what rec players actually need.